Age-Related Differences in Experiences With Social Distancing at the Onset of the COVID-19 Pandemic: A Computational and Content Analytic Investigation of Natural Language From a Social Media Survey.

BACKGROUND: As COVID-19 poses different levels of threat to people of different ages, health communication regarding prevention measures such as social distancing and isolation may be strengthened by understanding the unique experiences of various age groups. OBJECTIVE: The aim of this study was to examine how people of different ages (1) experienced the impact of the COVID-19 pandemic and (2) their respective rates and reasons for compliance or noncompliance with social distancing and isolation health guidance. METHODS: We fielded a survey on social media early in the pandemic to examine the emotional impact of COVID-19 and individuals' rates and reasons for noncompliance with public health guidance, using computational and content analytic methods of linguistic analysis. RESULTS: A total of 17,287 participants were surveyed. The majority (n=13,183, 76.3%) were from the United States. Younger (18-31 years), middle-aged (32-44 years and 45-64 years), and older (≥65 years) individuals significantly varied in how they described the impact of COVID-19 on their lives, including their emotional experience, self-focused attention, and topical concerns. Younger individuals were more emotionally negative and self-focused, while middle-aged people were other-focused and concerned with family. The oldest and most at-risk group was most concerned with health-related terms but were lower in anxiety (use of fewer anxiety-related terms) and higher in the use of emotionally positive terms than the other less at-risk age groups. While all groups discussed topics such as acquiring essential supplies, they differentially experienced the impact of school closures and limited social interactions. We also found relatively high rates of noncompliance with COVID-19 prevention measures, such as social distancing and self-isolation, with younger people being more likely to be noncompliant than older people (P<.001). Among the 43.1% (n=7456) of respondents who did not fully comply with health orders, people differed substantially in the reasons they gave for noncompliance. The most common reason for noncompliance was not being able to afford to miss work (n=4273, 57.3%). While work obligations proved challenging for participants across ages, younger people struggled more to find adequate space to self-isolate and manage their mental and physical health; middle-aged people had more concerns regarding childcare; and older people perceived themselves as being able to take sufficient precautions. CONCLUSIONS: Analysis of natural language can provide insight into rapidly developing public health challenges like the COVID-19 pandemic, uncovering individual differences in emotional experiences and health-related behaviors. In this case, our analyses revealed significant differences between different age groups in feelings about and responses to public health orders aimed to mitigate the spread of COVID-19. To improve public compliance with health orders as the pandemic continues, health communication strategies could be made more effective by being tailored to these age-related differences.

The impact of social distancing on community case count in the United States: Testing the efficacy of protection motivation theory during early stages of the COVID-19 pandemic.

Centuries of practice and an array of public health literature support social distancing (SD), or self-quarantine, as a valuable nonpharmaceutical intervention. To convince individuals to engage in behaviors that limit infection, public health professionals communicate risk and hazard based on application of protection motivation theory (PMT). The COVID-19 pandemic presents an opportunity to explore the efficacy of PMT in the context of a novel coronavirus with unique public health implications. We test an integrative conceptual model of social distancing compliance in U.S. counties and examine the mediating impact of SD on community spread of infection. We find that PMT does impact individual behavior, observing that the proportion of vulnerable populations affects social distancing compliance. However, actions to protect individual health are made within the context of economic concerns and priorities. While results indicate that PMT influences behavior, the expected relationship between that behavior and spread of disease in the community is not found. We do not repudiate SD or the value of PMT, but we suggest that these results may indicate that communication of risk in the context of COVID-19 may need community, as well as individual, framing.

Siglos de práctica y una variedad de literatura sobre salud pública apoyan el distanciamiento social, o la autocuarentena, como una valiosa intervención no farmacéutica. Para convencer a las personas de que adopten comportamientos que limiten la infección, los profesionales de la salud pública comunican el riesgo y el peligro basándose en la aplicación de la teoría de la motivación de protección. La pandemia de COVID­19 presenta una oportunidad para explorar la eficacia de la teoría de la motivación de protección en el contexto de un nuevo coronavirus con implicaciones únicas para la salud pública. Probamos un modelo conceptual integrador de cumplimiento del distanciamiento social en los condados de EE. UU. Y examinamos el impacto mediador del distanciamiento social en la propagación de la infección en la comunidad. Encontramos que la teoría de la motivación de protección sí impacta el comportamiento individual, observando que la proporción de poblaciones vulnerables afecta el cumplimiento del distanciamiento social. Sin embargo, las acciones para proteger la salud individual se realizan dentro del contexto de preocupaciones y prioridades económicas. Si bien los resultados indican que la teoría de la motivación de protección influye en el comportamiento, no se encuentra la relación esperada entre ese comportamiento y la propagación de la enfermedad en la comunidad. No repudiamos el distanciamiento social o el valor de la teoría de la motivación de protección, pero sugerimos que estos resultados pueden indicar que la comunicación del riesgo en el contexto de COVID­19 puede necesitar un marco comunitario, así como individual.

One year of COVID-19 in Italy: are containment policies enough to shape the pandemic pattern?

A successful fight against COVID-19 greatly depends on citizens' adherence to the restrictive measures, which may not suffice alone. Making use of a containment index, data on sanctions, and Google's movement trends across Italian provinces, complemented by other sources, we investigate the extent to which compliance with the mobility limitations has affected the number of infections and deaths over time, for the period running from February 24, 2020 to February 23, 2021. We find proof of a deterrent effect on mobility given by the increase in sanction rate and positivity rate among the population. We also show how the pandemic dynamics have changed between the first and the second wave of the emergency. Lots of people could be spared by incorporating greater interventions and many more are at stake, despite the recent boost in vaccinations. Informing citizens about the effects and purposes of the restrictive measures has become increasingly important throughout the various phases of the pandemic.